Inside the Amazon Black Friday pop-up that isn’t a shop

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Today is Black Friday. Until very recently in Britain that didn't mean anything at all. We only knew about it as a violent, orgiastic display of capitalism from across the pond in which shoppers literally fought over getting a good deal on a microwave. Well, like it or not, it's landed.

And bringing Black Friday in a way they hope will negate the images of angry shoppers stampeding each other to death is Amazon. As a delivery service they realise that their platform allows people to escape the kind of Black Friday bedlam we're familiar with, but this comes with a drawback — you can't try out the thing you want to purchase because it's not physically there. Read more...

More about Amazon, Pop Up, Black Friday, Culture, and Consumer Tech

from Mashable http://mashable.com/2017/11/24/amazon-black-friday-pop-up-london/
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