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lundi 19 juin 2017

Snapchat is adding more big-name TV channels, including HBO

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Snapchat has many more shows, created by some of the top TV channels, coming over the next two years.

Time Warner — which owns HBO, Turner's cable channels, and Warner Bros. — signed a two-year deal, worth $100 million, with the disappearing messaging app, the companies announced Monday. The media conglomerate will create around 10 original shows for Snapchat, including scripted dramas and comedy, and also has committed to advertising. 

The partnership is a big vote of confidence for Snapchat, which is facing an onslaught from Facebook copying its core Stories feature across its app network: Facebook, Instagram, Messenger, and WhatsApp. Snapchat's user growth and downloads have been down over the last year, placing fear in investors and analysts who have watched the stock fall to and hover around its original price on the New York Stock Exchange.  Read more...

More about Entertainment, Facebook, Snapchat, Time Warner, and Tv Shows


from Mashable http://mashable.com/2017/06/19/snapchat-time-warner-shows-advertising-cannes-hbo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial
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